Ingredients will be defined

Ooh, sometimes I feel like such a hypocrite. See, I just finished writing a review of Mochica, a lovely Peruvian restaurant in Montreal. The food is fabulous, the place is cool, the waitstaff are sweet and attentive.

But while I was checking their website, I found this:



and this:



Copyeditor General's ruling: I understand that English is probably a second language here. But this isn't a translation issue as much as a proofreading problem. And if I hadn't already been to Mochica, I'd be likely to take these typos as evidence that the restaurant was not paying attention to detail. And then I'd have missed out on a plate of lovely llama.

Ice cream sites will not give me the chills

Ice cream is one of those summer staples that signifies nostalgia and innocence. Even towns otherwise carpet-bombed into chain-store homogeneity often have a mom-and-pop ice cream stand that opens on Memorial Day and serves up dairy delights throughout the season.

These days, of course, nostalgia needs to be upgraded with a website.

Which just means more tasty treats in the error icebox.

Let's start slowly, to avoid brain-freeze, with a basic typo from Lickety's Ice Cream Truck:



And then we'll ease in with another example from the same site, this time from a page of resources for kids. Or possibly just one specific kid.



Because we know how much kids enjoy fan.

The origins of ice cream are much debated (check out the lovely documentary Gelato: An Endless Passion for an overview). But at least we have some idea of the sacrifices of later creative spirits:



How on earth did he keep his balance?

And the prize for tasty typos goes to the Dairy Kastle in Louisville, Kentucky, where the entrepreneurial spirit is alive and well:



Probably wise to move away from falvors anyway.

Best of all, though, is the same page's conclusion. Forget the stubbornly consistent refusal to accept the apostrophe. Ignore the fact that the second sentence is a fragment. Disregard the your/you're issue.

What, exactly, does the last sentence mean?



Copyeditor General's ruling: Is it wrong to critique the linguistic abilities of these small seasonal businesses? Should we overlook their typos on the grounds that they're not slick corporations with fancy-pants copyeditors and high-powered MarComm professionals?

Or does the fact that they're providing a service to children (who, frankly, need all the grammatical role models they can get) suggest they should be held to a higher standard?

Ah, it's too hot to think about this stuff.

Anyone fancy an ice cream?

Jack Keefe will be a pitcher, not a signwriter

Spotted in the barely functioning gym at the HoJos in Portland, Maine:



Copyeditor General's ruling: Pitcher Jack Keefe first came to prominence as the narrator of Ring Lardner's You Know Me Al. Today he maintains a beautiful baseball blog, written in his inimitable style.

But no matter what happens, he should not be allowed near signwriting equipment ever again.

Best Buy will not suck

There are plenty of examples of Best Buy's poor customer service record. I have nothing to add in that category. But I will take exception to their employment marketing.

Spotted in the window (which explains the dazzling reflection) of the Landmark Center store in Boston:



Copyeditor General's ruling: Let's just hope Best Buy doesn't include English lessons, grammar or proofreading in its list of learning opportunities.

Fro-yo will come in strange new flavors

And a certain corner café not far from Fenway Park will be the epicenter of tastebud-perturbing creativity. Among their current frozen yogurt offerings:



What would you like to try first? A tour of Reese's places? Perhaps a nice scoop of crackling?

Copyeditor General's ruling: Is the mongo fresh? Then I'll take a small mongo, please.

The keepers of words will know how to use them

I've already written about the shameless manner in which libraries promote themselves.

Blame, of course, lies not with librarians themselves, but with those responsible for creating their websites.

At least that's what I tell myself when I find things like this, from Simmons College's Beatley Library site:



Too small? Allow me to enhance (read the small print):





Copyeditor General's ruling: Having worked in a university library, I know the daily challenges librarians face: biblioclasm, psychotic co-workers, ghosts. So I'm not going to add to their misery by demanding they also take time to proof their websites. But in the interests of maintaining credibility, don't you think someone should?

Responses will be sought legitimately

Looky looky: another example of a misheard phrase, the perpetrators evidently never having seen the correct form in writing.

From the District of Columbia's Office of Planning:



From a workshop handout for "experienced educators":



From a junior high school newsletter (!):



From the bio of a college professor (!!):



From (oh, you'll love this) the site of a professional copywriter:



And finally, my favorite, if only because the woman looks as though she has an illicit response in mind:



Copyeditor General's ruling: Homophones can be tricky beasts, it's true. But at the same time, shouldn't context be a clue? The above examples suggest not only that the writers aren't aware of the correct word but also that they don't understand the meaning of "illicit." Or perhaps they do know what it means, but somehow assume it takes on an entirely different meaning in this situation. Either way, they're wrong.

Wrong wrong wrong.

Could I possibly be more explicit?

Sentences will end

As previously noted, I have nothing against The Guardian, even if I do seem to spend a lot of time pointing out their failings. And I don't go searching for errors; I don't have time to proof every word on their site (though I had assumed someone took responsibility for that task).

Which means either the typos only occur in the few stories I read, or they're everwhere and I'm not seeing all of them.

Today's example is a lovely story about the re-emergence of supper clubs, which ends abruptly in the middle of a quote:



Copyeditor General's ruling: If I'm seeing this at 9am, it means it's 2pm in the UK. Someone needs to lay off the liquid lunches, I think.

The basics will be covered

I've written before about discovering grammatical errors I didn't even know existed; it's a little like being an archaeologist, except it's less dusty and involves fewer bones. And while archaeologists look for fossils, I find living, breathing, evolving examples of incorrect language use.

Example: this week I received a work-related email newsletter that included the phrase "covered off on the basics." In context, in passing, it sounded reasonable, sort of. But it was also a new phrase to me. Why had I never encountered it before?

And so to Google, to see how many other sites featured the same phrase. None, it turned out, but a number used a similar one:









Copyeditor General's ruling: I suspect this oddity is the result of people mishearing a more common and correct idiom. Can you tell what it is?

Music moguls will control ingenues, not time

Dragon-boat goddess Ashley, who is seriously in the running to be my full-time deputy, alerted me to the fact that high-powered music industry executives are attempting to control time.

I'm not sure whether this is a scheme to increase the number of weeks a record stays in the Billboard Top 100 (does the Top 100 still exist? Do "records" still exist?) or whether they're trying to prevent the otherwise unstoppable, inexorable progress of mortality. Either way, it seems that, if you're rich and powerful enough, you can make one year last for five.

At least, that's what the BBC News website would lead us to believe, in a story about Mariah Carey's recent nuptials:



Copyeditor General's ruling: In fairness to Mr. Mottola, it's possible he doesn't actually control time; I'm sure one year being married to crazy Mariah Carey just feels five times as long.

Mothers will hang their heads in shame

Mother's Day is a time to remember all the wonderful things moms teach us: respect, generosity, responsibility; how to tie shoelaces and bake cookies; how to play Blackjack (though maybe that was just my mom).

And what better way to say thank you than with a pretty, heartfelt message?



Or perhaps a lovely gift basket?



There are, of course, other ways to send



Such as, for instance, this doubtless very nice plaque:



Sorry, did I say plaque? I guess the broken image shows something different:



If you want something really special, how about this?



But then again, maybe you don't want to put too much thought into it:



(Suggesting not only that you can get any old crap for Mom, but also that no more thought needs to go into the gift than into writing about the gift.)

Don't forget to include a card to let Mom know how you feel.

Copyeditor General's ruling: I blame the parents.

Websites will be utopian

Today I'm being Usability-meister General again, though that cabinet position really belongs to someone else.

Imagine this scenario: You go to the zoo and discover that all the enclosures have six-foot walls. And you're five-three (a perfectly lovely height, I might add). You find a zookeeper and ask what's going on.

"Well," she says, "this zoo requires visitors to be tall. If you're not tall, you can use stilts to see the animals. Or, if you'd prefer not to use the stilts, we have a couple of pigeons and a three-legged dog in the parking lot."

Of course, that would never happen; a business that segregated and alienated its customers in such a way would have a terrible reputation.

Online, however, we find things like this:



It's essentially the same attitude. Sure, most computers today handle Flash, and it's no great challenge to download the player. But as an introduction, this page sends an unwelcoming message: we're only making ourselves available to certain people.

And it's not as though the entire Battery Wharf site requires Flash; much of it consists of simple lists of features, short paragraphs of description, a handful of PDFs, links to videos and photo galleries. Nothing, in other words, that couldn't be handled just as easily in HTML, with Flash for the multimedia content.

I understand the philosophy that qualified visitors to this site—those who have a genuine interest in buying a luxury waterfront condo—are more likely to have Flash-ready computers.

But aren't those prospective customers also looking for flawless service? For a company that anticipates their needs? For, let's say, a company whose site checks whether you have Flash and seamlessly serves up the appropriate content (and doesn't make you wait through eight-second loading times)?

Copyeditor General's ruling: If this site is really a reflection of the company's goal of "engineering Utopia," the experience should be a little closer to paradise. And if this project is really Utopia, why does it consist of multi-million-dollar condos on a spit of dockland in Boston?

Promises, not things, will be kept

More fun with fortune cookies:



Copyeditor General's ruling: I hereby promise everyone five bucks and nice piece of chocolate cake.

Jaguars will not be in charge of punctuation

Almost a year ago, I wrote about the mysterious "no live parking" command posted outside Stone Zoo.

More recently, I noted the apparent employment of monkeys as signwriters at Franklin Park Zoo.

This weekend, we made our first trip of the year back to Stone Zoo, in part so The Boy could visit his foster son. And we found this errant apostrophe:



And this question (asked so enthusiastically that the formalities of punctuation become unnecessary):



Copyeditor General's ruling: There seems to be a pattern here. Do all zoos allow the animals to copyedit their signage, or is it only in Massachusetts? This requires more research.

No one will love Prais in the springtime

I'm not deliberately trying to find fault with The Guardian; they just make it so easy for me to do so.

From the April 28 homepage:



Copyeditor General's ruling: I suppose things could be worse; at least they don't call it the City of Lights ...

Update: I think The Guardian has a crush on me. That's the only possible explanation.

From the above article:



This is either the publishing equivalent of insulting me to get my attention, or it's an act of deliberate debasement ("Correct me, please! I need to feel your red-ink wrath!").

Either way, it's a little embarrassing, don't you think?

Why Copyeditor General?

Recently, someone asked me about the origins of the name of this blog. Why Copyeditor General? Where did it come from?

The urge to correct grammar mistakes and typos has long burned in my veins. I've spent more than 20 years writing and editing. And I've learned that copyeditors don't just take their work home with them: they take their work everywhere. No menu, no store window display, no flyer goes unproofed. It becomes an obsession.

For a while I carried a red pen with me (because you never know where language abuse might occur). But it became increasingly clear that there was only so much correcting a five-foot-three chickie could do.

And then, in 1997, Apple introduced a new ad campaign.

Remember "Think Different"?

It was clever. It was dramatic. It was everywhere. And, of course, it was grammatically incorrect.

Perhaps the campaign's omnipresence offended me the most. When major corporations were flouting basic grammar rules, how were ordinary people supposed to learn (or care about) correct language use?

Every day, as I walked through Kendall Square in Cambridge, I'd pass a billboard with the offending ad. Every day, it made my red-ink-stained fingers twitch. I imagined it was staring down at my helpless street-level frustration and laughing.

And I realized what was needed: the intervention of a higher power.

There should be a government office, I decided, whose role is to correct such large-scale grammar errors.

When I am Copyeditor General, I shall tour the country with an enormous red pen, fixing typos. Like this:

Cute kids will not go barefoot

Is this what we've come to? Clothing companies, under fire for exploiting children, are now going around stealing the shoes from their feet? And not only that, but they're also specifically targeting adorable tykes?

Spotted on Facebook:



Copyeditor General's ruling: If you see a cute kid wearing a single green Doc Marten, tell him I know where the other one is.

The New Yorker will not test my faith

I love The New Yorker for many reasons, chief among which is their renowned attitude toward accuracy. Every word is proofed; every fact is checked; every quote is verified with its progenitor.

The graceful writing, the clean editing, and the backbone of truthful reporting allow me to read without fear of encountering typos and grammatical foul play. (Though they also make every Seymour Hersh article about the Middle East extra-depressing, because it's all true.)

So when The Boy said to me last week, "I think I found an error in The New Yorker," (and yes, he said the title in italics, because that's how we work at CGHQ) my heart sank. How could such a thing happen?

It was in the April 7 Financial Page column:



(I'm doing this slowly, because it's so painful. Okay, here goes):



But is it an error? First glance suggests there's a preposition missing from the second sentence: it should read "That will probably mean that we end up with fewer business failures ..."

But this being The New Yorker, which doesn't let me down ever ever (right?), I'm willing to believe (read: hope) that the meaning of the sentence is "That means we, as a society, can self-identify as failures on fewer occasions."

Copyeditor General's ruling: What do you think? Does the sentence make sense without the preposition, or is this a test of my faith in the infallibility of my editorial role model?

Cute animals will not be used as distractions

From the homepage of April 18's Guardian website:



Awww! How adorable is that otter? The nose! The ears! The whiskers!

Waaaait a second: what's that in the sentence above?

Copyeditor General's ruling: If you insist on having typos on your homepage, you shouldn't try and distract your readers with images of furry animals. What is this, Cute Overload?

Update: Not long after posting this, the offending typo was corrected. Probably by someone unaffected by the soul-owning stare of a baby otter.

Purveyors of words will read their own

Hello, Amazon.com.

I notice you sell books. Lots of books. (Also bacon salt. That's cool.) I was wondering: do you ever get a chance to read the books you sell? Or are you too busy maintaining and expanding your vast online empire? It would be ironic, wouldn't it, and sad, if you spent so much time shipping novels and dictionaries and DIY manuals out to the world that you were too weary to cast an eye over a sentence or two?

Maybe it's a sensitive subject, in which case, forgive my forthrightness. It's just that I was browsing recently, and I noticed this:



And I thought, Isn't it a shame that a business centered around the written word would allow such things to happen on its own doorstep?

Copyeditor General's ruling: Amazon, you work too hard. Take a break; you stretch yourself too thin. See what happens when you try to do everything?

Online forms will submit to basic language skills

In my previous rant perfectly reasonable argument, I drew your attention to examples of the ways the web was becoming a breeding ground for new and completely incorrect verb forms, which were appearing with alarming regularity on commercial sites.

Why does this bug me? Two reasons:

• I believe a company's lack of attention to detail in language is a reflection of its attitude to its customer base.
• I'm concerned that constant misuse of grammar spreads, virus-like, among the population. Consider the number of incorrect uses of the word cliché.

But perhaps I'm being unfair. The web is still young(ish), after all; it's a Wild Westy frontier, where every business, non-profit and dog park is expected to have a presence. It would be unfair of me to expect everyone to understand the finer points of grammatical subtlety.

However, I'm pretty sure I can get on my high horse over this:



Or this, from Sony Thailand:



Or this, from Hartwell Elementary School, Harwell, Georgia:



Or this (extra points for getting it wrong when the correct word is 30 pixels away):



It's not as though "submit" is an unusual word. Anyone who has watched Law and Order or Perry Mason (or Matlock, for that matter) has heard someone submit something into evidence at some point. Anyone who has applied to college has submitted an application. Anyone who has ever watched a WWE match has seen at least one orange-tanned, spandex-clad wrestler sell a submission hold.

So how is it that mistakes like these make it into a public forum? I can only assume it's one of the following:

• The writer of the original content doesn't know what the word means.
• The site designer or coder doesn't know what the word means.
• No one who reviewed the finished product knows what the word means.
• Someone realized that the word was incorrect but assumed customers were too dumb to notice.
• All of the above.

Copyeditor General's ruling: The only time I should expect to click "summit" is on an interactive map of Everest.

We will not login, lookup or checkout

Lest you suspect I'm the kind of gal who insists language be frozen Walt Disney-style, fixed and unchanging, allow me to set the record straight. Language is fascinating because it changes; it's the constant evolution, the regional variations, the historical transitions, that make it so much fun.

In the last couple of decades, technological progress has been highly instrumental in changing the way we speak. Think how recently email, podcast and blog entered the vocabulary; consider the way apple, windows and mouse now have completely different meanings. (For that matter, try to remember the last time you listened to a cassette on your Walkman.)

The web is a particularly rich field for new words to germinate, as online tools revolutionize everything from buying groceries to finding a life partner. The problem, however, is that there are so many sites, and so little standardization, that mutant weed-words are starting to take root.

The ones I notice most often (read: the ones that bug me the most) are unnatural mashups of verb and preposition: login, checkout, signup. As adjectives, they're fine; I have no problem with providing my login name or following the signup process.

But as verbs, they constitute language abuse. This isn't evolution; it's laziness.

Consider the following:





Both of the above are fabulous(ly horrible) examples of the basic lack of understanding at play, using the verb+preposition in the right way in one place (Member Login, "Logout" button) and then, apparently, handing the reins over to a bunch of monkeys to finish up.

Then there are sites on which perfectly fine, commonly used words are tied together in what I can only assume is an attempt to cause me personal pain:



Seriously, when was the last time you had to lookup a word? Huh? Ever? And why didn't they just go all-out and label the button "Lookupit!"

This next one makes me sad because I believe the grapes should be freed. But still, the big purple button suggests either that someone considers both fedup and signup to be perfectly legitimate, or that one is correct and the other has been modified for fun.



It's not the modification that bugs me, you understand; it's the fact that both possibilities suggest a disappointing lack of professional writing ability.

Copyeditor General's ruling: As a lookout for lapses in language, I look out for this kind of thing all the time. And I try to follow up with problematic grammar, though my followup might not be immediate. I just hope there's an eventual breakthrough in web language standardization, which will allow us to break through to more elegant online communication.

(And if you know of examples of verb+preposition verbs that will completely disprove my argument and will make me look like a buffoon, please feel free to set me straight.)