Politicians will respect homophones

I know, I abandoned this blog for a long while. This was partly due to time constraints, but also because ... I got a little tired. Bored. Jaded.

I mean, how many times can one comment on poor grammar and egregious typos before one becomes weary? Especially in this heat?

(Sighs, picks up fan, listlessly waves it in general direction of face.)

But then someone gave me a reason to come back.

Guy Glodis.

I'll be honest, I really hadn't given much thought to Guy Glodis. I was aware he was running for political office because some of my neighbors have big GLODIS signs in their yards, but otherwise I knew nothing of the man.

Today, this came in the mail.



I may not know much about politics, but I do know a thing or two about homophones. What Guy Glodis meant to say was that he would do this to financial improvidence:



What his brochure suggests, however, is a little more like this:



But wait; there's more.

On the back page of the brochure is a quote from Guy Glodis himself:



Popular opinion differs as to the correct use of the apostrophe to denote the possessive in words ending in "s"; however, the court of the Copyeditor General does not listen to popular opinion.

AP style says to "use only an apostrophe" and gives "Kansas' schools" as an example. More specific to Guy Glodis' (see what I did there?) employment goals is this helpful hint from the Mass.gov Style Guide:

Possessive
The possessive form for Massachusetts is Massachusetts'.

Copyeditor General's ruling: If Guy Glodis really wants to bring an end to governmental profligacy, he might want to start by asking someone to proof his glossy, four-color campaign materials before he sends them to the printer.

And meanwhile, he should listen to the Apostrophe Song.

Cupid will trade his bow for a red pen

Happy Valentine's Day! Please accept these tokens of my esteem.

First, of course, a card with a heartfelt message:



And then some thoughtful gifts:







Copyeditor General's ruling: Nothing says "I love you" like a long, slow, passionate session of heavy proofreading.

Good grammar will make bath time lots of fun

Allow me to translate:

Ducky Is by the Dozen
Rubber Ducky You Are in Possession of The One

Who doesn't love rubber ducky is? They've been around since the created of the 1800 ...

It's even rumored that Queen Elizabeth owned a rubber ducky (which, being in the past tense, implies either Liz or her bath toy are no longer with us)!

It (Her Majesty's duck, apparently) became hugely popular ... and since then has achieved iconic status in the USA (which explains why Liz no longer has the duck; it's headlining at Caesar's Palace next month).

Now days (who needs extra vowels anywy?) ... it's one of our most popular theme baby gifts (any thoughts on this one? Popular theme-baby? No?).

Copyeditor General's ruling: This apparent ignorance of basic grammar makes me so tense. I need a tubby filled with water and nice fluffy suds.

Retrospectives will be pretty

It's customary to end the year (or begin the next) with a summary of previous events; my Year in Review comes courtesy of Wordle, a fun site that transforms text into word clouds.



Here's to another year of finding typos, grammatical errors and proofreading failures; let's hope there's not too much to do!

Not even the President will be off-limits (Sir)

Dear President-elect Obama,

I see you're currently choosing your Cabinet. That's great. It's important to make the right decisions and bring in the right people. There's a lot of cleaning up to be done, and you're going to need help.

May I present, for your consideration, the possibility of a new, nominated position under the Department of Education?

I see this role as being responsible for maintaining standards of grammatical competence in all communications from commercial, non-profit and government organzations to the public: signage, posters, ads, websites — you name it. Heaven knows there are plenty of examples to justify the need.

It's time for the Copyeditor General.

I should warn you that this role should have a free hand to stamp out typos, punctuation errors and usability issues wherever they occur. And that goes right to the top, sir.

Let me explain.

It's great that your people have created change.gov to keep us up to date with the transition toward January 20. But I need to draw your attention to a few areas.

There's the serial comma issue, for instance. Are you for it or against it?







Here's the best one, sadly too large to embed here in a readable size: a paragraph that gives it to you both ways.

There are other hiccups on the site, both small and easily overlooked:



And large and frankly shocking, like the dropdown menu that (at least through yesterday) linked from this:



to this:



Thankfully, this last has now been fixed. But how long did it take?

Copyeditor General's ruling: Drop me an email, sir. I'll be waiting.

Oh, also, could you find a post for Melinda? She brought the serial comma issue to my attention, which means she's Deputy of the Week. Thanks.

Even magvertorials will have real editors

Sometimes I have to go looking for examples of poor grammar, and sometimes they just land in my lap. The latter happened this week at the hair salon, where I discovered the magazine North End Scene, published by DePasquale Ventures, which owns a number of Italian food outlets.

The North End is not an area I know well. But as it's crammed with restaurants, bakeries and an increasing number of hip boutiques, I feel I should get a better sense of its contents. So I started to read.

Let's leave aside the fact that the best feature—interviews with Boston hotel concierges—is unrelated to the North End, and skip straight to the good stuff, in order of reverse heinousness.

First up, the conclusion to an article about buying cheese for a party:



First of all, if you're writing a food article, could you please check brand-name style? It's Ritz crackers (or, according to the Nabisco site, Ritz®).

Side note: the current online Ritz campaign has the most awesome wording on its opening page ever. If it's no longer up, don't worry: I saved a screenshot.

And what's with the punctuation here? That comma after "extraordinary" should really be a colon. And that's without considering whether the intended (upscale) audience for this mag would view buying a selection of imported cheeses as an "extraordinary" action.

Moving on. The next one's pretty long, and needs more space than this narrow layout allows, so please to read it here.

Oh, where to begin? The observation that "American women" (all of them, one imagines) "literally have their bank accounts hanging in their closets"? The writer's unchecked disagreement with the opinion of "any 'fashionista'"?

The line describing Valentino's 45-year career, followed by another noting that he's worked in the fashion industry for at least 48 years?

Or how about the way this writer re-invents "to profess" as a reflexive verb? Genius!

And for those who literally explode when they see misuse of "literally," there's more:



He literally lives in a lifestyle dictated by a fantasy world! And there are no normal people!

Why does it not surprise me that Alisa Kapinos, the writer of this article, is also the magazine's editor in chief?

But all of this pales into comparison with the simple beauty of one of the most egregious basic errors I have ever seen in print.

In a clumsy approximation of an upscale travel article—the type that says things like "we meet and greet beneath flowing waterfalls"—is this jaw-dropper:



What? WHAT? "The bow-shaped boat, what used to be the traditional means of transportation ..."

Copyeditor General's ruling: It's perfectly acceptable for a company that owns multiple restaurants to create a glossy magazine whose central goal is to promote those businesses. But as I've said many times before, you can't overlook the details.

If you're trying to brand yourself as a model of upscale sophistication, you have to hire people who can write and edit.

Or is North End Scene an accurate reflection of the dining experience at Bricco or Umbria: a veneer of style hiding poorly executed dishes?

September 24 will be a national holiday

It's National Punctuation Day. Please celebrate responsibly, perhaps with a t-shirt:



or a song:

There will be educated people in Harvard Square

When you think Harvard Square, what images come to mind? Okay, probably one of the following:

• Hordes of tourists in matching crimson sweatshirts from the cart in the subway station;
• Suburban a-haaaal-turrrnative teens practicing skateboard moves (oops, sorry, they've moved on to parkour now) in the Pit;
• An inexplicable line of people waiting to get into the decidedly underwhelming Border Cafe;
• Rami Salami

Okay, yes, those are all true. However, the answer we're looking for: Disciplined intellectuals thriving in a world of high educational expectations, with examples of academic excellence and exactitude at every turn.

Right? Harvard, right? Three hundred and fifty years of graduating people like JFK, T.S. Eliot, Benazir Bhutto, Margaret Atwood, W.E.B Du Bois, Robert Benchley? Shouldn't that somehow rub off on the rest of the population?

Maybe the educational vibes just don't make it as far as the offices of harvardsquare.com.







Copyeditor General's ruling:I suppose I shouldn't have such high expectations. After all, some talented and inspiring people may have wandered Harvard Square as students, but so did Antonin Scalia, Alberto Gonzales, Aníbal Acevedo Vilá, Phyllis Schlafly, Bill O'Reilly, Ted Kaczynski ...

Ice cream sites will not give me the chills

Ice cream is one of those summer staples that signifies nostalgia and innocence. Even towns otherwise carpet-bombed into chain-store homogeneity often have a mom-and-pop ice cream stand that opens on Memorial Day and serves up dairy delights throughout the season.

These days, of course, nostalgia needs to be upgraded with a website.

Which just means more tasty treats in the error icebox.

Let's start slowly, to avoid brain-freeze, with a basic typo from Lickety's Ice Cream Truck:



And then we'll ease in with another example from the same site, this time from a page of resources for kids. Or possibly just one specific kid.



Because we know how much kids enjoy fan.

The origins of ice cream are much debated (check out the lovely documentary Gelato: An Endless Passion for an overview). But at least we have some idea of the sacrifices of later creative spirits:



How on earth did he keep his balance?

And the prize for tasty typos goes to the Dairy Kastle in Louisville, Kentucky, where the entrepreneurial spirit is alive and well:



Probably wise to move away from falvors anyway.

Best of all, though, is the same page's conclusion. Forget the stubbornly consistent refusal to accept the apostrophe. Ignore the fact that the second sentence is a fragment. Disregard the your/you're issue.

What, exactly, does the last sentence mean?



Copyeditor General's ruling: Is it wrong to critique the linguistic abilities of these small seasonal businesses? Should we overlook their typos on the grounds that they're not slick corporations with fancy-pants copyeditors and high-powered MarComm professionals?

Or does the fact that they're providing a service to children (who, frankly, need all the grammatical role models they can get) suggest they should be held to a higher standard?

Ah, it's too hot to think about this stuff.

Anyone fancy an ice cream?

Mothers will hang their heads in shame

Mother's Day is a time to remember all the wonderful things moms teach us: respect, generosity, responsibility; how to tie shoelaces and bake cookies; how to play Blackjack (though maybe that was just my mom).

And what better way to say thank you than with a pretty, heartfelt message?



Or perhaps a lovely gift basket?



There are, of course, other ways to send



Such as, for instance, this doubtless very nice plaque:



Sorry, did I say plaque? I guess the broken image shows something different:



If you want something really special, how about this?



But then again, maybe you don't want to put too much thought into it:



(Suggesting not only that you can get any old crap for Mom, but also that no more thought needs to go into the gift than into writing about the gift.)

Don't forget to include a card to let Mom know how you feel.

Copyeditor General's ruling: I blame the parents.

Jaguars will not be in charge of punctuation

Almost a year ago, I wrote about the mysterious "no live parking" command posted outside Stone Zoo.

More recently, I noted the apparent employment of monkeys as signwriters at Franklin Park Zoo.

This weekend, we made our first trip of the year back to Stone Zoo, in part so The Boy could visit his foster son. And we found this errant apostrophe:



And this question (asked so enthusiastically that the formalities of punctuation become unnecessary):



Copyeditor General's ruling: There seems to be a pattern here. Do all zoos allow the animals to copyedit their signage, or is it only in Massachusetts? This requires more research.

Cute kids will not go barefoot

Is this what we've come to? Clothing companies, under fire for exploiting children, are now going around stealing the shoes from their feet? And not only that, but they're also specifically targeting adorable tykes?

Spotted on Facebook:



Copyeditor General's ruling: If you see a cute kid wearing a single green Doc Marten, tell him I know where the other one is.

Financial companies will not tax my patience

As Ben "C-Note" Franklin once said, "In this world, nothing is certain but death and taxes."

Which means both are healthily competitive industries. Which means companies have to try a little harder to stand out. Which means, therefore, that they should be veeerrry careful to avoid appearing shoddy and unprofessional.

(You can tell I'm going somewhere with this, can'tcha?)

This is especially true in the case of financial service companies (see, that's where the taxes part comes in), whose credibility lies their mastery of detail.

However.

Exhibit A comes courtesy of the lovely Ashley, whose heightened awareness of grammatical faux pas has earned her the title of Deputy of the Week:



To confirm its correct what, exactly, H&R Block?

Over at A&E Financial Services, there's a two-fer: an errant apostrophe and confusion over whether the company is a singular or plural entity:



Not just an accountant; not a proofreader either.

But at least we should be grateful that someone there knows how to spell accountant, unlike the chaps at Matthews Hanton:



The prize, though, goes to Keith M. Earl, Certified Public Accountant:



Oh, I'm sorry; did I say "Certified Public Accountant"? My mistake.



Copyeditor General's ruling:When your business is built on attention to detail, your expertise in that area should shine through in everything you do. But if you can't be bothered to spellcheck your site, what are the chances you double-check your balance sheets?

All my exes will live in fear of typos

Q: What's more annoying than apostrophe misuse?
A: Selective apostrophe misuse.

These cutely titled address books sit in a gift store in Davis Square:



Who does this? Who understands what a plural noun looks like, recognizes that there's no apostrophe--and then decides there must be an exception to the rule?

Copyeditor General's ruling: The correct spelling is exes, as in "I count among my exes many misguided souls who don't own dictionaries."

Thanks for the invitation

But I'm going to have to decline.

I think we all know why.

Online newspaper editors will lay off the nog

Yes, I know yesterday was Christmas, and today is Boxing Day, and between the mince pies and sherry and the hourly renditions of "Merry Xmas Everybody" (you know, this one), it's hard to know for sure: was the headline's painful apostrophe in the copy you gave to the designer, or did he throw it in there without thinking?

And why didn't anyone check the finished graphic?



Copyeditor General's ruling: It may not be culinary, but it's certainly one of the year's lowlights, Guardian Unlimited.

Word nerds will always get what they want

As I was coming out of the subway station the other day, I heard a street musician playing the Stones' "You Can't Always Get What You Want."

Actually, playing isn't really the right word. Moidalizing (said in Bronx goon voice) is more like it.

I'm not the biggest Stones fan, but still, this guy's ineptitude really bugged me. How can anyone claim to be a musician and not know the words to the chorus, fer pete's sake? It's not that hard; the song turns up on every oldies station at least hourly. You don't even have to pay attention; you can absorb it, osmosis-style.

I wasn't annoyed that he was ruining my favorite song; I was annoyed because he just. Didn't. Care.

And then I realized I was experiencing the same emotion I feel when I see a poorly constructed sentence, or a heinous typo. And that led to the following revelatory analogy, which may offer insight into my reasons for ranting, and which I encourage you to share with those who claim that good grammar is unimportant:

Think about your favorite song by your favorite band.

Got it? Good.

You've listened to it a thousand times. You'll listen to it a thousand more. It hits you in just the right way. It's perfect.

Now imagine that everywhere you go, you hear cover versions of your favorite song. In stores. In cafes. In the subway.

But every version is just ... slightly ... wrong.

Sometimes the verses are in the wrong order. Sometimes the singer makes up the words--or forgets them altogether. Sometimes the chord changes are out of synch, or go in the wrong direction. Sometimes there's a completely pointless drum solo right in the middle of the most important passage.

You hear it in every supermarket. In every elevator. In every taxi.

Wouldn't that make you a little sad, a little angry? Frustrated that this beautiful, meaningful song was held in such low regard that people couldn't even get the chorus right? That they couldn't take the time to track down the lyrics, listen to the CD, buy sheet music, learn the damn song before they plugged in their guitars?

That's how I feel about misuses of grammar: every time someone writes "perspective" when they mean "prospective," or "cliché" instead of "clichéd," or makes up words (such as "empt" when they mean "apt"--true story), or admits, with a giggle, that they "never really got the hang of punctuation"--also a true story--I feel sad.

Because there are countless methods for learning the tune, endless opportunities to hear it played correctly, a wealth of resources for keeping the beat and hitting the right note.

And yet so many people are content to thrash though a song they can't be bothered to rehearse.

Copyeditor General's ruling: This one goes out to the Davis Square T guitarist: If you can't always get what you want, how is it possible that if you try sometimes you just might find you can't get what you need?

Good URLs will go to heaven (and I'll stop with the puns)

You know when you meet someone for the first time and you realize it was just meant to be?

That was the mood at CGHQ today with the discovery of Good URL Bad URL, the creation of self-confessed nerd and URL-aholic Aaron Goldman. He knows how URLs should be presented for maximum readability and comprehension, so it drives him nuts when he sees addresses that are broken up, illegible or just way too long.

He takes pictures! He points out what needs fixing! He's a little obsessed! And he's okay with that!

Copyeditor General's ruling: Call off the search for the Associate Copyeditor General in charge of URLs. We have a winner. Everyone else, go read the list of best practices on GoodURLBadURL.com and apply what you learn. Let the poor guy take a break.

Steven Seagal will keep his juices to himself

Has this ever happened to you: it's a sweltering summer day, you're feeling a little tired, and you think--perhaps not for the first time--why hasn't the star of Marked for Death, Half Past Dead and Today You Die created a delicious energy drink?

Well, wake up and smell the goji berries, baby, because I bring good news: he has.



(You can't see it on the still image, but the lines around the logo above actually throw out pulsating bolts of light energy. It's electrifying.)

According to the website for Steven Seagal's Lightning Bolt Energy Drink, the neck-punching actor spent years traveling Asia to collect the ingredients for his all-natural beverage.

Unfortunately, someone spent considerably less time creating the website.

I could analyze everything that's hilariously wrong (or wrongly hilarious) about the site, but I'm a busy person. Instead, I'll just point out (and laugh at) the best parts. I invite you to laugh along.

Steven Seagal now can add “Energy Drink formulator” to a list of talents that already includes veteran actor, singer/songwriter, guitarist, and Aikido black belt [...] His album, Songs from the Crystal Cave, released earlier this year, has already hit the pop charts in Europe."

"...hit the pop charts in Europe." Did real well, too.

... Steven Seagal is a popular action movie hero ...

(which is why 11 of his last 17 movies were self-produced and made for video).

... whose films combine spiritual concepts and social/environmental consciousness with high-voltage violence."

He saves cleans up toxic waste *and* kicks a guy in the throat!

What else? Ah yes:



Should I mention the apostrophic nightmare? Moving on:

Steven Seagal's Lightning Bolt is an energy drink as unique as the man who created it. It has pioneered the way for nutritional, all natural energy drinks and emerged as many “firsts” ...

Can a single item "emerge as many firsts"? What does that look like? And does it hurt?

The first "first" is that the drink contains the Tibetan goji berry. Little-known fact: this is another name for the wolfberry, which is apparently a common ingredient in energy brews. Here's one, though the name is a little off-putting. But the name of this one actually means wolfberry, which should have been a bit of a giveaway.

It is also one of the very few energy drinks to be offered in multiple flavors ...

Yeah, it's always a good idea to check before making a statement like that. I did. And hey, looky!

XS Gear drinks comes in three flavors, just like Stevie's brew.

Zipfizz also has a trio of taste sensations.

Naked Juice has kicked it up a notch (but probably not using nunchaku).

My favorite is Odwalla; I'm currently celebrating the seasonal return of their Super Protein Pumpkin drink, which tastes like punkin pie and is only available through the holiday season (after which the stupid government takes it away).

But I digress. Suffice it to say that a quick Goog for natural energy drink flavors throws doubt on "first-emergence" claims.



The name "Steven Seagal's Lightning Bolt" was an inevitable afterthought?

Okay, kids, as we're online, let's check dictionary.com:

af·ter·thought /ˈæftərˌθɔt, ˈɑf-/ –noun
1. a later or second thought; reconsideration.
2. reflection after an act; an appropriate explanation, answer, expedient, or the like, conceived of too late for the occasion.
3. something added, as a part or feature, that was not included in the original plan or design: The vestry was added to the church as an afterthought.

Or, as it were, the name was hastily appended to the energy drink as an afterthought. Inevitable, really.

When Steven Seagal finished creating a drink that holds untold natural power, there was only one equivalent in nature - The Steven Seagal's Lightning Bolt.

Let me make sure I understand: Seagal created a potentially supernatural drink that has only one equivalent in nature: the drink he created. Wow, maybe the man is a god ...

Both mysterious and powerful, it's a symbol of the untold energy the earth has to offer - Such is Steven Seagals Lightning Bolt energy drink.

It's mysterious! It's powerful! Its mystery is exceeded only by its power!

Its name was an inevitable afterthought!

Oh, and I love that the "Latest news" has been updated twice: in October 2005 and January 2006. Overdue for another announcement, aren't we?

Copyeditor General's ruling: While the audience for this beverage undoubtedly expresses a preference for head-butting action and awesome pecs over careful grammar and factual accuracy, and while Steven Seagal could probably turn CGHQ into a pile of smoking rubble in seconds, websites promoting products intended for human ingestion should project a strong, consistent tone of authority and credibility.

Oh, and if some big dude with a ponytail comes around asking questions, you haven't seen me.