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When I am Copyeditor General ...: Ice cream sites will not give me the chills


Ice cream sites will not give me the chills

Ice cream is one of those summer staples that signifies nostalgia and innocence. Even towns otherwise carpet-bombed into chain-store homogeneity often have a mom-and-pop ice cream stand that opens on Memorial Day and serves up dairy delights throughout the season.

These days, of course, nostalgia needs to be upgraded with a website.

Which just means more tasty treats in the error icebox.

Let's start slowly, to avoid brain-freeze, with a basic typo from Lickety's Ice Cream Truck:

And then we'll ease in with another example from the same site, this time from a page of resources for kids. Or possibly just one specific kid.

Because we know how much kids enjoy fan.

The origins of ice cream are much debated (check out the lovely documentary Gelato: An Endless Passion for an overview). But at least we have some idea of the sacrifices of later creative spirits:

How on earth did he keep his balance?

And the prize for tasty typos goes to the Dairy Kastle in Louisville, Kentucky, where the entrepreneurial spirit is alive and well:

Probably wise to move away from falvors anyway.

Best of all, though, is the same page's conclusion. Forget the stubbornly consistent refusal to accept the apostrophe. Ignore the fact that the second sentence is a fragment. Disregard the your/you're issue.

What, exactly, does the last sentence mean?

Copyeditor General's ruling: Is it wrong to critique the linguistic abilities of these small seasonal businesses? Should we overlook their typos on the grounds that they're not slick corporations with fancy-pants copyeditors and high-powered MarComm professionals?

Or does the fact that they're providing a service to children (who, frankly, need all the grammatical role models they can get) suggest they should be held to a higher standard?

Ah, it's too hot to think about this stuff.

Anyone fancy an ice cream?

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