I haven't had much time do begin holiday shopping (or to do anything else for that matter), so this morning I tried to kick-start the process online. Unfortunately, I got derailed pretty quickly.
During a search for organic fruit-of-the-month clubs in the UK (of which there are none, it seems--there's a niche waiting to be filled), I came across the site for Pomona Fruit Baskets.
It certainly looked inviting enough.
There was a page describing the health benefits of their fruit selection:
So far, so good.
But when I went to check out the "Buy a fruit basket" page, the menu that dropped down showed this:
And the pages underneath had things like:
Copyeditor General's ruling: There's certainly nothing wrong with buying an off-the-shelf template for your company website, Pomona. But you should pick over the code and harvest out the pages that detract from the site's overall quality and visual appeal.
I mean, you wouldn't leave wrinkled grapes on a bunch, or keep moldy apples next to fresh ones, or pack over-ripe bananas underneath pineapples, would you?
Or would you?
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