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When I am Copyeditor General ...: Financial companies will not tax my patience


Financial companies will not tax my patience

As Ben "C-Note" Franklin once said, "In this world, nothing is certain but death and taxes."

Which means both are healthily competitive industries. Which means companies have to try a little harder to stand out. Which means, therefore, that they should be veeerrry careful to avoid appearing shoddy and unprofessional.

(You can tell I'm going somewhere with this, can'tcha?)

This is especially true in the case of financial service companies (see, that's where the taxes part comes in), whose credibility lies their mastery of detail.


Exhibit A comes courtesy of the lovely Ashley, whose heightened awareness of grammatical faux pas has earned her the title of Deputy of the Week:

To confirm its correct what, exactly, H&R Block?

Over at A&E Financial Services, there's a two-fer: an errant apostrophe and confusion over whether the company is a singular or plural entity:

Not just an accountant; not a proofreader either.

But at least we should be grateful that someone there knows how to spell accountant, unlike the chaps at Matthews Hanton:

The prize, though, goes to Keith M. Earl, Certified Public Accountant:

Oh, I'm sorry; did I say "Certified Public Accountant"? My mistake.

Copyeditor General's ruling:When your business is built on attention to detail, your expertise in that area should shine through in everything you do. But if you can't be bothered to spellcheck your site, what are the chances you double-check your balance sheets?

1 comment:

Al said...

Did you consider the possibility (remote and disturbing as it might be) that Mr. Earl is actually providing both services indicated? If he is, let's hope it's not by the same people at the same time.

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