"World's best" will not be a regional distinction

In the market for a sparkly something to wear to our Texas wedding, I wandered into So Good, a magpie's dream of a costume jewelry store in Boston. Oh, they have everything: oversized Lisa Simpson-style bead necklaces, diamante anklets, lucite bangles, pendants with skulls and kitties and crosses and guitars and hearts and stars ...

Perhaps, then, they're justified in claiming to be the best in the world. Or the best in Boston. Or is it the best in the world, Boston division?